About

Hi, I’m Martin Formato and here’s my story…

I worked as an engineer for about 24 years. However, in the last few years I noticed that my enjoyment had started to decline.

I felt frustrated, stressed, overworked, burnout, underpaid, undervalued, stale, unmotivated and unfulfilled.

My skills and abilities weren’t being utilized.

I wasn’t learning or growing.

There was no career progression/advancement.

My work environment was toxic and I felt stuck, trapped and depressed. As a result, I would often go home feeling drained, not having the energy to do anything but eat and go to sleep, only to repeat the process the next day. That is no life!

I had become a person who valued image (ego), position (title), power, control and money, and as a result, I felt unhappy, unfulfilled, stressed and my life lacked meaning and purpose.

My unhappiness came from feeling stuck. When we are not progressing we feel unhappy. We need to make progress to feel happy. Would you agree?

I knew that if I didn’t make a change, sooner or later that fire inside of me was going to burnout.

Doing nothing meant having regrets later in life, which would be hard to live with.

I couldn’t go on like that, something had to change. I deserved better.

The truth is that no-one was coming to save me.

I needed to stop playing the victim, complaining and instead take full responsibility for my career and happiness.

My career direction was in my hands and it was time I became the hero of my own story.

In regards to changing, the first problem I needed to solve was what to do instead of engineering. In other words, I needed career clarity.

I did some introspection and realized that I had a passion for personal development and for helping people improve their life.

Corny as it sounds; I felt that if I’m not making someone else’s life better then I’m wasting my time.

I wanted to understand how people work, what drives them and what makes them successful. So I started studying personal development and psychology.

In 2013 I went back to school and became a professional certified life and workplace coach, speaker and author. In other words, I developed my competence and confidence in coaching people which was the second step.

The third step was creating an offer (products and services) which helped my clients and then putting that offer out into the marketplace.

In summary, the 3 problems I had to solve were:

Career Confusion (I didn’t know who I was, what I had to offer or my purpose)
Self-Doubt (I lacked competence and confidence in my new career)
Transition Confusion (I didn’t know how to make the change)

As a result, the 3 solutions were:

Career Clarity
Self-Confidence
Transition Strategy

Today my values are God (Jesus), health, family, friends, minimalism, learning, contribution, freedom and fun, and as a result, I feel happy, fulfilled, inspired, inner peace and that my life has meaning and purpose.

I now use my knowledge and experience to help stressed, burnout and underpaid professionals change careers.

Deep down many people are unhappy in their career and want to make a change.

These people may feel that the world doesn’t see, hear or understand them. They themselves may not even know who they are and what they have to offer.

These people:

Know that they are meant for more.
Are feeling frustrated, stressed and burnout.
Want to do work they enjoy, earn good money and make a difference in people’s lives.
Are action takers.

To solve this overall problem I created a personalized coaching program called “NEW YOU: Your Great Comeback”.

“NEW YOU” is an inspiring and empowering program designed to turn unhappy professionals into fulfilled employees/entrepreneurs.

The 3 major key steps in creating a NEW YOU are:

FIND yourself
DEVELOP yourself
GIVE yourself to the world

In regards to your successful career change this aligns with:

Career Clarity
Self-Confidence
Transition Strategy

Career Clarity

Here you discover who you are, what you have to offer and your purpose.

Your passion is your fuel, your personality is your vehicle and your purpose is your path which sets your direction and destiny.

Self-Confidence

To move forward you need to remove any self-doubt and develop your competence and confidence in your chosen field.

Role models, mind control and energy are the keys to self-confidence.

Transition Strategy

For successful career change you need an offer, branding and networking.

In summary, these 9 steps all play a key role in creating a new you for your great comeback:

Passion
Personality
Purpose
Role Models
Mind Control
Energy
Create Offer
Branding
Networking

My “NEW YOU: Your Great Comeback” coaching program contains about 40 key lessons as follows:

FIND Yourself (Career Clarity)

The Trinity Of Life
Know Your Values
Your Personal Vision Statement
Find Your Passion
Discover Your Gifts
What’s Your Personality Type?
Choose Your Niche
What Problem Do You Solve?
What’s Your Purpose?
What’s Your Mission?
Your Elevator Pitch
Your Message To The World
Find Your Work

DEVELOP Yourself (Self-Confidence)

Find Your Role Models & Tribe
Secrets To Success
Goal Setting
Motivation
Your 2 Opponents
The One Thing That Controls You
How To Be Confident
The Importance Of Focus
The Power Of Your Word
Physical Energy
Nutrition
Exercise
Breathing
Music

GIVE Yourself (Transition Strategy)

Your Ideal Client
Choose Your Idea
Create Your Offer
Create Your Brand
Attract Your Ideal Client (Marketing)
Promote Your Offer (Sales)
Messaging
Measure
Adjustments
Celebrate

Remember for things to change, you need to change.

My “NEW YOU” program can help you change from who you currently are into who you were meant to become.

As a result you will experience joy, fulfillment and peace.

This program will change your life for the better.

This program is for you if…

You know you are meant for more.
You feel frustrated, stressed and burnout.
You want to do work you enjoy, earn good money and make a difference in people’s lives.
You are an action taker.

Click Here To See What Clients Are Saying About Martin