What’s the number 1 KEY TO SUCCESS?
That’s what the richest man in the world, Jeff Bezos, founder of Amazon, will share with you today.
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Jeff says…
You guys will find that you have passions and having a passion is a gift. I think we all have passions and you don’t get to choose them, they pick you. But you have to be alert to them, you have to be looking for them and when you find your passion it’s a fantastic gift for you because it gives you direction, it gives you purpose.
You could have a job or you could have a career or you can have a calling and the best thing is to have a calling and if you find your passion, you’ll have that and all your work won’t feel like work to you.
Many kids and many grownups do figure out over time what their passions are. I don’t think it’s that hard but we let our intellectual selves over rule those passions. So that’s what needs to be guarded against.
You can be out of work and have terrible life balance even though you have all the time in the world. You can feel like oh my god I’m miserable and you would be draining energy. So you have to find that harmony which is a better word.
I think for most people it’s about meaning. People want to know that they are doing something interesting and useful. For us because of the challenges that we have chosen for ourselves we get to work in the future and it’s super fun to work in the future for the right kind of person.
You need to be nimble and robust, so you need to be able to take a punch and you also need to be quick and innovative and doing new things at a high speed. That’s the best defence against the future and you have to always be leaning into the future. If you are leaning away from the future, the future is going to win every time. Never ever lean away from the future.
We all have adversity in our lives. I doubt if you would know anybody, any friend that you would talk to that lacks adversity. There’s no lack of adversity and by the way that’s good. It teaches us how to get back up. You fall down you get back up, it always happens.
You get certain gifts in life; you want to take advantage of those. It’s my advice on adversity and success to be proud not of your gifts but of your hard work and your choices. So the kinds of gifts you may get like be really good at maths, it might be really easy for you, that’s a kind of gift. But practicing that maths and taking it to the next step that could be very challenging and hard and take a lot of sweat, that’s a choice. You can’t really be proud of your gifts because they were given to you. You can be grateful for them and thankful for them. But your choices, you choose to work hard, you choose to do hard things, those are choices that you can be proud of.
Being an inventor requires, because the world is so complicated, you have to be a domain expert. In a way even if you aren’t in the beginning you have to learn enough so you become a domain expert. But the danger is once you become a domain expert you can be trapped by that knowledge and so inventors have this paradoxible ability to have that 10,000 hours to practice and be a real domain expert and have that beginners mind, have that look at it freshly even though they know so much about the domain and that’s the key to inventing. You have to have both. I think that is intentional and I think all of us have that inside of us and we can all do it, but we need to be intentional about it. We need to say I am going to become an expert and I’m going to keep my beginners mind.
You can’t skip steps, you have to put one foot in front of the other, things take time, and there are no short cuts and you want to do those steps with passion and ferocity.
It’s easy to have ideas; it’s very hard to turn an idea into a successful product. There are a lot of steps in between. It takes persistence and relentlessness. I always tell people who think they want to be entrepreneurs you need a combination of stubborn relentlessness and flexibility and you have to know when to be which. And basically you need to be stubborn on your vision, otherwise it would be too easy to give up, but you need to be very flexible on the details because as you go along, pursuing your vision, you will find that some of your preconceptions were wrong and you are going to need to be able to change those things. So I think taking an idea successfully all the way to the market and turning it into a real product that people care about and it really improves people’s lives is a lot of hard work.
Don’t try to chase what is kind of the hot passion of the day. You see this all over the place in many different contexts. I think we saw in the internet world quite a bit where at certain peak through internet mania in 1999 you found people who were very passionate and left that job and decided they’re going to do something on the internet. It’s almost like the 1849 gold rush in a way. If you go back and study the history you find that everybody who was at shouting distance of California, they might have been a doctor, but they quit being a doctor and started panning for gold and that almost never works. Even if it does work according to some metric of success whatever it might be I suspect it leaves you ultimately unsatisfied.
So you really need to be very clear with yourself and I think one of the best ways to do that is this notion of projecting yourself forward to age 80 and looking back on your life and making sure you’re minimising the number of regrets you have. That works for career decisions and works for family decisions. I have a 14 month old son and it’s very easy for me to, when I think of myself when I’m 80, I know I want to watch that little guy grow up. I don’t want to be 80 and think shoot I missed that whole thing and I don’t have the kind of relationship with my son that I wished I had and so on and so on.
I guess another thing that I would recommend to people is that they always take a long term point of view and I think is something where there is a lot of controversy. A lot of people and I’m not one of them, believe you should just live for the now. I think what you should do is think about the great expansive time ahead of you and try to make sure that you are planning for that in a way that will leave you ultimately satisfied. This is the way it works for me. Everyone needs to find that for themselves. I think there are a lot of paths to satisfaction and you need to find one that works for you.
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Till next time take care.
Martin
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